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Wanted: Australians to Holiday Within Australia

16 September 2011

The Accommodation Association of Australia is urging Australians to get behind the push to boost domestic tourism through the next phase of Tourism Australia’s current marketing campaign.

They can do this by holidaying in Australia, and after their trip, sharing their outstanding experiences with friends, relatives, work mates and many others.

“It’s well known that domestic tourism has faced a range of recent challenges that have made it much more attractive for Australians to holiday overseas,” said the Accommodation Association’s Chief Executive Officer, Richard Munro.

“It shouldn’t be forgotten that there are thousands of amazing destinations within our own country – particularly away from our capital cities – that are also great places to stay.

“The accommodation industry hopes the next phase of the campaign prompts Australians to think ahead and plan to visit a destination within Australia during school holidays, on a long weekend, over the Christmas-New Year period or when they go on leave.”

The Accommodation Association has plans to push operators of accommodation businesses to do their bit, as part of this campaign.

“In the coming weeks, we will inform our members exactly how they can actively contribute to the campaign,” Mr Munro said.

“This may be as simple as when guests check out, they are provided with information about how to share their Australian holiday experiences so others can enjoy a similar experience in the future.”



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The Accommodation Association of Australia is urging Australians to get behind the push to boost domestic tourism through the next phase of Tourism Australia’s current marketing campaign.
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Date Posted: 16/09/2011
Number of Views: 1001
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